BUCKED UP NAMED THE OFFICIAL ENERGY DRINK OF THE PRCA 

Rodeo Sensation Rocker Steiner Takes the Spotlight as the Face of Bucked Up Throughout Rodeo Season

OREM, UTAH (May 13, 2024) – Performance nutrition and lifestyle brand Bucked Up has been named the official energy drink of the Professional Rodeo Cowboys Association (PRCA). As the brand advances its presence in the rodeo industry and western markets, it has also secured the sponsorship of bareback rider Rocker Steiner, who placed fifth in the 2023 world standings. 

“We are excited to announce our official partnership with the PRCA as the energy drink of choice,” Managing Partner and Bucked Up CEO Ryan Gardner said. “We understand the grit, determination, and athleticism it takes to excel in rodeo, and we’re honored to fuel these athletes and their supporters along their journey.”

Bucked Up Energy will be available to attendees for purchase at concession stands at numerous PRCA rodeos nationwide. With the rodeo season already underway, Bucked Up plans to make appearances at several rodeos throughout the summer with its traveling Bucked Up Energy Trucks, selling energy drinks, interacting with fans, and supporting the rodeo stars. You can expect to see the Bucked Up Truck at its next stop in Weatherford, Texas, for the Parker County Sheriff’s Posse Frontier Days PRCA Rodeo, June 4-8, and for the Vernal (Utah) Dinosaur Roundup, June 13-15. 

“The PRCA gets excited when a new company joins our family,” said Paul Woody, PRCA’s Chief Marketing Officer. “We love brands that want to keep our athletes on the road during the summer run of rodeos and Bucked Up fits the hard-working ideals of our athletes and the original extreme sport of rodeo.” 

Bucked Up also gained sponsorship with PRCA sensation Rocker Steiner, which aligned perfectly with their new endeavors. Rocker’s partnership with Bucked Up further solidifies their dedication to fueling athletes and fans, bringing energy to every ride and event. Bucked Up will be cheering on and supporting Steiner this coming season as he competes to win a coveted PRCA World Championship. 

For more information about Bucked Up visit www.buckedup.com or follow us on Instagram,  Facebook, and TikTok.

About Bucked Up

Bucked Up is a sports nutrition and lifestyle brand focused on helping all athletes and individuals achieve their health and fitness goals. Offering over 500 different products ranging from supplements and energy drinks to apparel and accessories, Bucked Up is committed to providing customers with the best products available. Dedicated to using high-quality ingredients and non-proprietary blends, Bucked Up’s pre-workout is the #1 best-selling product in its class. The brand’s products are now offered in over 38,000 stores worldwide including Walmart, Scheels, GNC, Vitamin Shoppe, and more.

About Professional Rodeo Cowboys Association®

The PRCA, headquartered in Colorado Springs, Colo., is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA’s mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos, delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned 790 events in 2023, and there are 35 million rodeo fans in the U.S. The sport’s marquee event, the National Finals Rodeo, increased its payout to more than $11.5 million in 2023. The PRCA televises the sport’s premier events, with the world-renowned Wrangler National Finals Rodeo presented by Teton Ridge on The Cowboy Channel and RFD-TV and streaming on the PRCA on Cowboy Channel Plus App. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year. For comprehensive coverage of the cowboy sport, read ProRodeo Sports News, the official publication of the PRCA. The digital PSN and daily updates of news and results can be found on the PRCA’s official website, www.prorodeo.com.

MEDIA CONTACT

Maddy Cannon | [email protected]