BUCKED UP RECOGNIZED ON BAIN & COMPANY’S 2024 INSURGENT BRANDS LIST 

Bain’s list identifies the fast-moving consumer goods companies reshaping their categories

OREM, UT — (March 12, 2024) — Bucked Up has been named to Bain & Company’s 2024 Insurgent Brands list, which identifies companies disrupting their fast-moving consumer goods (FMCG) categories in the U.S. Bucked Up is one of 97 brands to make this year’s list.

“We’re deeply honored to receive recognition from Bain & Company as one of the leading insurgent brands driving change in the FMCG industry”, said Bucked Up co-founder and CEO Ryan Gardner. “This acknowledgment fuels our determination to keep innovating, challenging norms, and empowering our community to live boldly. We’re grateful for the recognition and eager to continue pushing the boundaries of what’s possible.”

Bain & Company defines insurgent brands as those that generate more than $25 million of annual revenues in tracked channels, have grown more than 10 times their category’s average growth rate over the last five years, and maintained at least 10% growth over last two years, while remaining independent or having been acquired by a large consumer packaged goods company only within the last two years.

“Every year the Insurgent brands we identify provide insight into where innovative and disruptive growth is happening in the sector,” said Charlotte Apps, executive vice president of Bain’s Consumer Products practice. “At a time when many scale incumbents have reached their limits on price increases and volumes have stagnated, the insurgents on our list prove that a return to volume-driven growth will require a refocus on meaningful consumer-centric value propositions and strong velocities at the shelf. Looking forward we expect these insurgents to continue to capture a greater share of category growth.”

Learn more about Bucked Up at www.Buckedup.com. 

About Bucked Up

Bucked Up is a sports nutrition and lifestyle brand focused on helping all athletes and individuals achieve their health and fitness goals. Offering over 500 different products ranging from supplements and energy drinks to apparel and accessories, Bucked Up is committed to providing customers with the best products available. Dedicated to using high-quality ingredients and non-proprietary blends, Bucked Up’s pre-workout is the #1 best-selling product in its class. The brand’s products are now offered in over 38,000 stores worldwide.

About Bain & Company

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.